If what you’ve seen so far interests you, you’ve probably got questions. Here are the answers to questions most commonly asked by new clients. Should your question not be addressed here, please feel free to contact me to discuss your vision for your business and how I can help you make it a reality.

Frequently Asked Questions

Have you got questions? Here are the answers to some of the most commonly asked ones. Please contact me if you’d like to learn more or ask a question not covered in this list.

Q. Why would an owner-managed business need an outsourced CFO?
Q. I thought that the only way to increase profit was to get more customers?
Q. How could my numbers tell me something I don’t already know about my business?
Q. My business is making money, but there never seems to be any cash in the bank. What am I missing?
Q. What business owner cares or has time for all of this planning?
Q. I already know that my business has potential. What will I gain from having you show me its profit potential?
Q. Why won’t my bank finance the growth of my business?
Q. How will working with BWCA affect my relationship with my existing external accountant?
Q. How can business coaching help my business grow?

Q. Why would an owner-managed business need an outsourced CFO?

A CFO provides financial leadership and direction within a business. Not all businesses require a full-time CFO, but I believe that every business benefits from the skills of a CFO to aid in strategic decision making and truly connecting financial and business strategies. As an outsourced CFO, I bring sound technical knowledge, practical business experience and strategic vision to help clients on an as-need basis, allowing for strengthened financial performance and peace of mind.

Q. I thought that the only way to increase profit was to get more customers?

It’s a common myth among business owners that increasing the number of customers is the only way to increase profit. By analyzing the numbers, you will be able to determine which strategy – or strategies – offers the most promising opportunity for increased profits. Profitability could be improved with a new pricing model, cost-saving opportunities, operational efficiencies, loyalty programs or add-on sales, just to name a few options that don’t involve growing your customer base.

Q. How could my numbers tell me something I don’t already know about my business?

Numbers tell you what has happened in the past, and in a lot of cases, they don’t even do that well. Instead, a detailed strategic analysis will help you to know what to look for in your numbers and how to use this information to start creating a more profitable future.

Q. My business is making money, but there never seems to be any cash in the bank. What am I missing?

Profit does not equal cash flow. Profit contributes to cash flow, but there are many other factors involved as well. If you focus on profit and ignore cash flow, you will always wonder where your money went.

Q.What business owner cares or has time for all of this planning?

Most small business owners don’t care or have the time for planning because they are focused on working in their business instead of on their business. Once you have a plan, instead of having to put out fires all the time, you will be able to control the direction and manage the results of your business much more efficiently and effectively.

Q. I already know that my business has potential. What will I gain from having you show me its profit potential?

Every business has potential, but few actually realize it. Without seeing the profit potential on paper, there is no opportunity to develop a specific plan to achieve that potential.

Q. Why won’t my bank finance the growth of my business?

Chances are you haven’t properly prepared for communicating with your banker. Your banker expects a plan that demonstrates that you know:

  • Where your business is going,
  • How you are going to get there,
  • What your financial requirements are,
  • Why this money is required,
  • How you plan to repay the loan,
  • And most importantly that you, either individually or through you team, have the skills or resources to effectively manage your business through its growth phase.

I can assist you in preparing this plan to communicate these key aspects to your banker, and work with the bank to arrange financing that will suit you and your business.

Q. How will working with BWCA affect my relationship with my existing external accountant?

It doesn’t need to affect it at all. Your accountant is there to prepare your year-end financial statements and income tax returns and can continue to perform this function for you. The accountant’s role is to report on the past performance of your business. My role is to help you manage and improve your future.

Q. How can business coaching help my business grow?

A coach plays a similar role in business as in sports:

  • Provides strong leadership,
  • Motivates and holds players accountable,
  • Teaches players tactics and strategies, and
  • Develops strategy for the team.

Fixed Pricing

My professional service fees are offered on a fixed basis once we have assessed your needs and business objectives.

My Guarantee

I offer my clients a 100% satisfaction guarantee - if you are not fully satisfied, I will keep working with you until you are, or refund a portion of your fees.

Complimentary Consultation

Contact me today and let's take your business to a higher level!

Call 403-228-2535 or
send an email.